Most games and app developers equate swiping and tapping with the term “interactive.” They want parents to believe that, unlike with passive screen-time, touchscreens will make our kids smarter, more connected, and better at problem-solving.
While Linn has nothing against kids playing certain games (such as Minecraft) in moderation, she warns that parents quickly forget (in our haste to get a minute of peace or just dinner on the table) that the business model for almost everything on a computer screen is marketing plus taking our personal information and embedding products in what whatever we’re watching.
So it’s much different from that 30-second commercial from my childhood that could be turned down or off is over.
What kids are really interacting with? Ads. Constantly.”