“Between the birth of the world and 2003, there were five exabytes of information created. We [now] create five exabytes every two days. See why it’s so painful to operate in information markets?”

“Social media has made us even more aware of the things we are missing out on,” she wrote in a blog post. “You’re home alone, but watching your friends’ status updates tell of a great party happening somewhere.”

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An average US citizen on an average day, it says, consumes 100,500 words, whether that be email, messages on social networks, searching websites or anywhere else digitally.

And as the university says we sleep for seven hours a day, in practice that means that three quarters of waking time is spent receiving information, the majority of which is electronic.

“Too much information can be very dangerous because it can lead to a situation of meaninglessness; that is, people not having any basis for knowing what is relevant, what is irrelevant, what is useful, what is not useful… they live in a culture that is simply committed through all of its media to generate tons and tons of information every hour.”

“YouTube users upload 48 hours of video, Facebook users share 684,478 pieces of content, Instagram users share 3,600 new photos, and Tumblr sees 27,778 new posts published.”

“Everyone gets so much information all day long that they lose their common sense.”

“We’ve seen companies around the world experimenting with email black-outs or time-outs,” said David Grossman, founder and chief executive of the Grossman Group, the communication consultants that conducted the research. “However, our research reveals that’s not the most effective approach. We know employees are overloaded by their inboxes and it’s causing them stress, yet our research shows it’s email misbehaviors that need to be addressed.”

“The Internet is, among other things, a massive, chaotic marketplace. Too much information, it turns out, is a lot like no information. “If we researched every single purchase, we wouldn’t have time to make any purchases,” says Anna Kirmani, a marketing professor at the University of Maryland. “I have better things to do with my time.”