Explaining the Rise of Cable Commentary and the Demise of TV Journalism
As he notes, the rise of cable TV in the early 1980s meant that a channel or programmer no longer had to capture an audience of 20 million to earn a profit. Instead, niche programming appealing to audiences as small as 1 million could still generate revenue. This model allows a network such as Fox or MSNBC to adhere to one ideological segment of viewers over another, creating the incentive to brand themselves in terms of ideology rather than news. The 24 hour news cycle, the need to limit costs, and the need to arouse emotion to keep audiences locked in, also led to cable networks preferring a talk and commentary format over hard news (which requires teams of reporters, bureaus, and in Wolf’s terms tends to be too earnest and bland.)
Hamilton, his book written before the widespread emergence of blogs, notes also the influence of the Internet on cable news. In particular—and especially in today’s world of blog dominance—the internet shapes mainstream news organizations by putting a premium on commentary while also promoting the spread of misinformation, rumors, and falsehoods, now a staple of programming at both Fox and MSNBC.
» via Big Think




