Showing 8 posts tagged myspace
Guess Who’s Coming To MySpace?
From a report on Inside Facebook:We don’t have too many specific details on what the [Facebook] Connect integration [with MySpace] will look like, although our sources described it as being “everywhere,” with some News Corp. managers apparently “shocked” by how deep it is.
The move comes on the heels of Yahoo!’s announcement that they too would integrate Facebook Connect throughout their network.
Is everyone just ceding social to Zuckerberg & Co? Has the whole world gone mad?
It’s easy to see the reasons for the excitement [around social media]. With the steady decline of one of our most reliable platforms—print media—and the enormous growth and popularity of the new social-networking tools, we public-relations professionals need to adapt and incorporate the latest technology into our marketing plans. We need to be savvy about the information-gathering habits of the next generation of college students, not to mention communicate effectively with our current students and young alumni. We ignore social networking and communications technology at our peril.
I’m like most of my peers: fascinated and eager to learn, yet wary at times, and sometimes old-fashioned in my thinking. A revolution is taking place, and I would be a fool not to take part in it. But “new” does not always equal “better,” and, to borrow an expression from the fading Pulp Age, it’s critical that we not lose sight of the forest for the trees. Revolutions, after all, can be alternately energizing, unstoppable, and unsettling, and sometimes the wrong people get beheaded.
Seen at The Chronicle of Higher Education (Subscription may be required for some content)
Two years ago Danah Boyd’s article “Viewing American Class Divisions Through Facebook and MySpace” mesmerized marketers and tech journalists. Facebook was described as “hegemonic” while MySpace was the haven of “subaltern” teens. Whether Boyd intended it or not, Facebook became characterized as the privileged space of college kids and MySpace was plagued with the perception of lowbrow tackiness. At the time it made sense that a site for the privileged had less traffic. After all, isn’t privilege generally exclusive? According to a recent Hitwise blog post Facebook is not only beating MySpace’s traffic, it’s the second ranked site overall in the US behind Google.
Seen at ReadWriteWeb