Portability, Participation Rule for New Media Consumer
We’re spoiled by technology. Today, we expect more from our media than we can get from print, radio or linear TV.
If you’re like me — and, increasingly, evidence shows people are — you crave portability, fungibility, the ability to listen to a book or article, to watch a TV show or movie or YouTube clip whenever and wherever you want. You may even, like me, want to chop off pieces and show them elsewhere, tag them, mash them up.
Consuming media the way it used to be provided (and sometimes still is) can be so woefully inefficient. Who wants to have to sit down and consume at the provider’s convenience, rather than their own? Who has time for appointment TV any more? Just look at the research that finds more and more of us using DVRs, avoiding commercials and otherwise changing viewing habits.
» via MediaShift








