In successive waves, innovation pioneered in the financial markets has been adopted to dating. Online dating’s initial trading platforms—Match created in 1995, JDate in 1997, etc.—were the relationship equivalent to the online trading sites that first allowed investors to directly manage their own portfolios….
Then came quantitative trading. EHarmony’s “scientific approach” came out in 2000, with later editions augmented by an “algorithm of love.” OkCupid, launched in 2004, has brought us big-data dating…
Then came high-frequency trading. Sites like Grindr, launched in 2009, or Tinder, launched in 2012, give a whole new meaning to what Michael Lewis has described as “flash boys” in the financial markets. We now swipe left or right so quickly that we can’t even fully process the transactions—in this case, people—flashing across our screens.”