Millions of dollars are spent each year at conferences that people attend to be inspired, to learn the latest memes and speak the latest jargon. They stand around in hotel lobbies, drinking bottled water and swapping business cards. They look at what everyone else is doing, and try to figure out how to apply what they see to their own particular endeavor. These conferences lead to what I call “city ideas”. City ideas have to do with a particular moment in time, a scene, a movement, other people’s work, what critics say, or what’s happening in the zeitgeist. City ideas tend to be slick, sexy, smart, and savvy, like the people who live in cities. City ideas are often incremental improvements—small steps forward, usually in response to what your neighbor is doing or what you just read in the paper. City ideas, like cities, are fashionable. But fashions change quickly, so city ideas live and die on short cycles. The opposite of city ideas are “natural ideas”, which account for the big leaps forward and often appear to come from nowhere. These ideas come from nature, solitude, and meditation. They’re less concerned with how the world is, and more with how the world could and should be.
