The Digital Renting Business is Fundamentally Flawed
In a digital marketplace, the cost of manufacturing is zero. Once you have created your “prototype,” you also have your product. A movie studio doesn’t need to manufacture DVDs, because the original digital file can be used directly.
There is a very low cost of distribution, which amounts $0.43 USD/person if you decide to use Amazon S3 (cloud computing). And this amount includes storage costs as well. But that costs would still be $0.43 if the TV and movie studios where to sell a movie instead of renting it.
However, the technical requirements for renting content are enormous. You have to add some kind of DRM to prevent content to be played 48 hours later. It has to work even when you are not connected. You have to create databases that tracks each transaction etc. All which costs money to make?
So what exactly is the renting business model solving?
» via Baekdal.com






