Showing 262 posts tagged digital
Newspapers in the US are on the decline right now and the entire industry is seeing explosive growth via the digital offerings. The New York Times is the current poster child of implementing a solid paywall strategy and seeing the largest gains. Currently, 20% of all newspaper circulation in the US is now digital.
The entire newspaper industry a slight decline by 0.7%, according to a recent poll by Alliance for Audited Media. The saving grace to most the newspaper industry was The New York Times, which saw a total digital subscriber base of 1,865,318 people. It had recently surpassed the USA Today in terms of the increased visibility of its brand.
» via Good E Reader
Think that your mobile browsing habits exist in a different world than the content and ads you view on your PC? Until recently, you’d have been correct, but now advertisers are coming up with ways to identify consumers across platforms in order to provide them with ads they might actually click on.
“Every retailer is trying to figure out cross-platform activities,” Expedia’s VP of mobile and online partner marketing tells the Wall Street Journal.
» via Consumerist