Book sales depend crucially on buzz and word of mouth (which is why authors are often sent on grueling book tours); you buy a book because you’ve heard about it, because other people are reading it, because it’s a topic of conversation, because it’s made the best-seller list. And what Amazon possesses is the power to kill the buzz. It’s definitely possible, with some extra effort, to buy a book you’ve heard about even if Amazon doesn’t carry it — but if Amazon doesn’t carry that book, you’re much less likely to hear about it in the first place.
So can we trust Amazon not to abuse that power? The Hachette dispute has settled that question: no, we can’t.
The agreement comes against the backdrop of a bitter fight between the retailer and another major publisher, Hachette. Amazon told Hachette it wanted e-books to be cheaper while also reportedly seeking a greater share of the revenue from each sale. The negotiations were widely viewed by traditional publishers as an attempt to establish a new benchmark that would increasingly diminish their roles.
Simon & Schuster, however, seems to have struck a deal it feels it can live with. It will generally be able to set its own prices for its e-books, said the person, who declined to be named. Nor does it seem to be surrendering too much on margin.
““You should be able to buy the things that you need without risking your identity, your credit score or your savings,” Mr. Obama said during an appearance at the Consumer Financial Protection Bureau before signing the directive. The order requires government agencies and offices to upgrade the technologies they use to protect consumer data. That might mean using payment terminals and cards that have difficult-to-clone microchips and that use personal identification number verification.”
“Imagine booting up your iPhone for the first time and seeing four competing offers for your business from different operators—with short or no contract duration. Or an even deeper integration where Apple bills you as a virtual operator and constantly shops for the cheapest connection—perfect for those who travel overseas frequently.”
“Even those with postgraduate business degrees (which usually means an MBA) report substantially less career interest and “purpose well-being” than their peers who chose a different field. The poll is a reminder that while a job might be easier to find with a business degree, that job might be one where you’re trudging through the day just for a paycheck.”
“On Monday, Facebook will roll out a rebuilt ad platform, called Atlas, that will allow marketers to tap its detailed knowledge of its users to direct ads to those people on thousands of other websites and mobile apps. “We are bringing all of the people-based marketing functions that marketers are used to doing on Facebook and allowing them to do that across the web,” David Jakubowski, the company’s head of advertising technology, said in an interview. Continue reading the main story
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For example, if PepsiCo, one of the first advertisers to sign on to the service, wanted to reach college age men with ads for its Mountain Dew Baja Blast, it could use Atlas to identify several million of those potential customers and show each of them a dozen ads for the soft drink on game apps, sports and video sites. Atlas would also provide Pepsi with information to help it assess which ads were the most effective.”
“We’re talking about censorship: deliberately making a book hard or impossible to get, ‘disappearing’ an author,” Ms. Le Guin wrote in an email. “Governments use censorship for moral and political ends, justifiable or not. Amazon is using censorship to gain total market control so they can dictate to publishers what they can publish, to authors what they can write, to readers what they can buy. This is more than unjustifiable, it is intolerable.”
“Digital sales of all kinds now make up about 68 percent of total sales revenue for the recorded music industry. Streaming outlets, which include “on-demand” services like Spotify, Rhapsody and Google Play Music All Access; Internet radio like Pandora and iHeartRadio; and even video services that use music, are now 27 percent of the whole. According to the report, 7.8 million people in the United States paid for subscriptions to digital services (up from 6.1 million at the end of last year).”
“Harvard called on corporate leaders to help solve America’s wealth gap by working to buttress the kindergarten-to-12th-grade education system, skills-training programs, and transportation infrastructure, among other things.”
“It turns out that employers evaluate applicants who attended two-year community colleges and those who attended for-profit colleges about equally. Community colleges, in other words, open just as many doors to possibility as for-profit ones. Darolia and his colleagues then tested whether employers displayed a preference for applicants who went to for-profit colleges versus applicants with no college at all. They didn’t. Employers treated people with high school diplomas and coursework at for-profit colleges equivalently.”