Colleges Fight Google Ads That Reroute Prospective Students

A few weeks ago, when Jeff Harmon searched on Google for North Arkansas College, an ad appeared next to the results that offered information about the University of Arkansas at Fort Smith. Clicking on the ad took Mr. Harmon to collegesurfing.com, where he filled out a form that promised to send him material about Fort Smith.

Mr. Harmon isn’t really a prospective student—he’s Fort Smith’s director of marketing and communications. If the Web site with the form had been truthful, his information would have been sent to his admissions team.

Instead, he said he received a call 20 minutes later from an Argosy University counselor asking him if he would consider enrolling in the for-profit college.

» via The Chronicle of Higher Education (Subscription may be required for some content)

Notes

  1. linguish reblogged this from infoneer-pulse
  2. neverbeengoodatpickingusernames said: is this a byproduct of google or is it simply the consequence of treating education, for so many years, merely as a service to sell?
  3. infoneer-pulse posted this