Most early stage products overshoot eventual customer needs that emerge over time, he said, so entrepreneurs and developers should instead design for the mainstream — not the ideal consumer or use cases. Only by touching the customer and interacting with them and studying their problems will design and product development be optimized. “Products that aren’t the best, but are affordable and usable, disrupt markets,” Christensen told the BoxWorks audience.

Clayton Christensen: “Disruptive Innovations Create Jobs, Efficiency Innovations Destroy Them” | TechCrunch

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