The benchmark for what makes mass-market television has changed,” says Shishir Mehrotra, YouTube’s VP of product management. “Cable has run out of space. If you’re going to broadcast content to everybody whether or not they watch it, you can only afford to broadcast a few hundred channels. But if you move to a world where you can broadcast on demand to only whoever wants it, now you can support millions of channels.

505,347,842 YouTube Channels and Everything Is On | Gadget Lab | Wired.com

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