“Poetry is not about words. Poetry is about the right words. Innovation isn’t about ideas. Innovation is about the right ideas. Innovators need to carefully select the features, functions, or experiences that comprise a new product, process or service. As poets need a large vocabulary to precisely convey their meaning, innovators need a deep vocabulary of science and practice, engineering and management, to construct their innovative wares.”

How Innovation Is More Poetry Than Science | Fast Company

Notes

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