Evernote: Mac App Store Has Us Rethinking Everything

Since the App Store launch, more than half of Evernote’s new users across all platforms are coming from the Mac. In fact, between Mac App Store launch and midnight on January 7th, Evernote saw 90,000 client downloads across both new and existing users.
Evernote CEO Phil Libin’s comments about these numbers indicate that his company is rethinking their entire strategy based on these numbers.
“It’s a very big deal […] We initially thought that since so much of our user base was coming from mobile, that was the key distribution platform. But maybe it isn’t mobile that’s important, maybe it’s the well-designed app store.

» via Cult of Mac High-res

Evernote: Mac App Store Has Us Rethinking Everything

Since the App Store launch, more than half of Evernote’s new users across all platforms are coming from the Mac. In fact, between Mac App Store launch and midnight on January 7th, Evernote saw 90,000 client downloads across both new and existing users.

Evernote CEO Phil Libin’s comments about these numbers indicate that his company is rethinking their entire strategy based on these numbers.

“It’s a very big deal […] We initially thought that since so much of our user base was coming from mobile, that was the key distribution platform. But maybe it isn’t mobile that’s important, maybe it’s the well-designed app store.

» via Cult of Mac

Notes

  1. alohanico reblogged this from ninakix
  2. ninakix reblogged this from infoneer-pulse
  3. edgewater38 reblogged this from caterpillarcowboy
  4. joeconyers reblogged this from caterpillarcowboy and added:
    Just another distribution channel. To me it shows they may not have been in front of enough mac users to begin with....
  5. caterpillarcowboy reblogged this from infoneer-pulse and added:
    Huh. Makes you stop and think.
  6. infoneer-pulse posted this