The future of search seems to indicate that the most relevant content presented by the search engines will include, and perhaps prioritize, recommendations and referrals from our social graph…

This is both promising and problematic. Promising because we care about our friend’s recommendations more than strangers. Problematic because for many, social media has changed our definition of “friend.” Promising because real-time and socially powered search has the potential to deliver more relevant results. Problematic because it also has the potential to deliver user-generated blather as opposed to qualified, quality information.