Social media represent a revolution in the way people interact and consume information. An entire generation is growing up with an expectation that digital content be made easily accessible and useful to their individual needs—outcomes that directly relate to the Library’s historic mission. As the information marketplace atomizes and diversifies, and as public demand for transparency and responsiveness in government increases, it’s incumbent on any organization or institution to adapt to the tools that are being used by their customers and audiences to communicate.
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Original Content — Copyright © 2010
Christopher D. Barth.
Excerpted Content — Copyright held by the original publisher. Email copyright inquiries.
