For The Young, Smartphones No Longer A Luxury Item New data from Nielsen released this morning takes a look at the typical U.S. smartphone user, specifically their age and income, as well as the penetration of smartphones into various demographic groups. Data like this can help developers, publishers and advertisers better understand who owns a smartphone, but it can also help to determine if the devices are successfully penetrating the low-end income brackets thanks to lower price points. The answer to that latter question is yes: even those making less than $15,000 per year are likely to have a smartphone – but only if they’re young. Over half (56%) of this income bracket are smartphone owners, when aged 18-24. In the 25-34 age group, 43% of those at this income level are making room for a smartphone in their limited budgets. In the more pragmatic 35-44 age group, 31% of those making under $15,000 own a smartphone. » via TechCrunch High-res

For The Young, Smartphones No Longer A Luxury Item

New data from Nielsen released this morning takes a look at the typical U.S. smartphone user, specifically their age and income, as well as the penetration of smartphones into various demographic groups. Data like this can help developers, publishers and advertisers better understand who owns a smartphone, but it can also help to determine if the devices are successfully penetrating the low-end income brackets thanks to lower price points.

The answer to that latter question is yes: even those making less than $15,000 per year are likely to have a smartphone – but only if they’re young. Over half (56%) of this income bracket are smartphone owners, when aged 18-24. In the 25-34 age group, 43% of those at this income level are making room for a smartphone in their limited budgets. In the more pragmatic 35-44 age group, 31% of those making under $15,000 own a smartphone.

» via TechCrunch

Notes

  1. nouveaudigital reblogged this from emergentfutures
  2. aura218 reblogged this from mademoisellekarrot and added:
    *casts shifty eye at the income for ages 18-34* Is it you or your parents in this income tax bracket?
  3. mademoisellekarrot reblogged this from world-shaker and added:
    I want a smartphone yeah, but I definitely don’t think it’s a “necessity” by far. My fliphone with unlimited texting and...
  4. ajilivizion reblogged this from infoneer-pulse
  5. thenagainmaybeitsme reblogged this from emergentfutures
  6. yaronb reblogged this from emergentfutures
  7. craigjamesbailey reblogged this from emergentfutures
  8. thaloblue reblogged this from emergentfutures and added:
    This is something I have been a strong believer in for over a year.
  9. irieswire reblogged this from emergentfutures
  10. perrtang reblogged this from emergentfutures
  11. tommyhasredhair reblogged this from infoneer-pulse
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  15. aidan15 reblogged this from emergentfutures
  16. nickkk37 reblogged this from emergentfutures
  17. mikiyaka reblogged this from emergentfutures and added:
    So this is what our generation will be defined by.
  18. magamanera reblogged this from emergentfutures
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  22. psychedelic-kitty reblogged this from emergentfutures and added:
    (via imgTumble)
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  24. emergentfutures reblogged this from infoneer-pulse
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