Study Raises Doubts About Effectiveness of Facebook as Outreach Tool for Academic Libraries

A new analysis of user comments on the Facebook page of academic libraries indicates that most students “appear to reject connecting with their libraries on Facebook.”

The study, which appears in the current issue of D-Lib Magazine, by Michalis Gerolimos of the Alexander Technological Educational Institute in Thessaloniki, Greece, examined 3,513 posts on the Facebook pages of 20 U.S. academic libraries.

Significantly, Gerolimos found that 91 percent of the posts did not generate any comments, and the few comments that do appear are primarily by library personnel rather than by faculty or students.

» via DIgital Shift

Notes

  1. calimae reblogged this from thelifeguardlibrarian and added:
    I think most people use Facebook more for personal pursuits (e.g. posting photos for family/friends, playing games) than...
  2. alpha-lima-lima-papa reblogged this from thelifeguardlibrarian and added:
    bahahaha, this is so obvious to me. I remember when the Undergrad Library started a facebook page. (it was when I was a...
  3. corporatedread reblogged this from thelifeguardlibrarian and added:
    Huh, I have been wondering about this recently. Not just for libraries, but all companies. Are that many people really...
  4. socialcubix reblogged this from infoneer-pulse and added:
    A new analysis of user comments on the Facebook page of academic libraries indicates that most students “appear to...
  5. dijutaltim reblogged this from infoneer-pulse
  6. thelifeguardlibrarian reblogged this from infoneer-pulse
  7. zadrozny said: duh?
  8. infoneer-pulse posted this